|
The modern
vernacular of the United States has given us ways to express feelings or
situations that the millions of existing words in the English language
simply couldn't. "Hype" is a good example. Hype, as a noun, is uniquely
temporal. Hype exists before something becomes commonplace, before
everybody knows what the hype in question is all about. When everyone has
seen what the hype is about, it generally ceases to exist. With that taken
into consideration, there is a sense of underground or grassroots to hype.
Only those who are in the-know hear about hype first. Little by little,
the hyped thing grows and grows, and finally, becomes familiar to the
multitudes. But those who are
au courante get to revel in the fact
that they not only heard about the hype first, but also that they got to
benefit from having knowledge of the hyped thing for the longest time. And
since hype is only associated with the latest, greatest things, having
access to them before most everyone else does can be advantageous and
useful. Of course, it can also make for great bragging rights.
The
results that stem from hype make it a binary sort of word. The aftermath
of hype can be a frightening thing, or a joyous one. When hype is less
than carefully applied, disaster can strike. If the public finds out that
all the hype was for something that wasn't worth their time, money or
attention, they'll drop it like the proverbial hot potato. However, hype
can pave the path toward greatness. It can produce great respect when it
is applied to something excellent, something that can change businesses,
lives or, uniquely in the horse industry, breeding programs.
It is a
matter of fact that there is hype around Baske Afire. It's a fair bet that
anyone actively involved in Arabian horse breeding today can picture him
in their mind's eye without even trying, thanks to the marketing savvy of
Stachowski Farm. Though Baske Afire's babies market themselves, Strawberry
Banks Farm and Stachowski Farm provides any and all the marketing support
the owners of Baske Afire get want. He's a skyscraper of a horse, but the
old kind of skyscraper, like the Empire State or the Chrysler building.
He's vertical, with his neck and legs that seem to go on and on. He's
beautifully detailed, with a fine face punctuated by his big onyx eyes. He
is unique, quite different from anything that has gone before him. And
even more like those buildings from the early twentieth century, he does
two things: he gives a beautiful exterior to an interior that is made for
work; and he allows people to think in new ways and to pursue new dreams
and ideals. The hype around him as an individual horse has not been
misapplied.
Baske
Afire has a double test, though. He is a stallion, and stallions must be
useful no matter how handsome they are. The Baske Afire breeding hype
started early in his life. Baske Afire, as a breeding stallion, is no
genetic fluke nor are his babies. His pedigree, which includes some of the
most illustrious horses in Arabian history, will always ensure that his
offspring are top-quality. Stachowski Farm has known he was special since
he was born. But when other people started seeing him, word about him
spread like brush fire. When people see a colt at that age, they generally
start talking about him going to the show ring. He is a unique horse, and
people have had a unique reaction to him. Everyone's immediate impulse was
to start breeding to him. With a demand so impossible to ignore, Baske
Afire's breeding career was off to a running start.
By
now, we all know what Baske Afire babies look like.
They've got their
father's best attributes, from his conformational correctness to his
awe-inspiring motion. Baske Afire takes whichever kind of mare he is bred
to, whether she is from a performance pedigree or a halter pedigree, and
asserts his influence to make these foals the kind that breeders strive to
produce. Breeding programs are already being planned for some of his sons.
Owners of Baske Afire offspring are lucky in that, if they choose to sell
their foals, there is a market that is clamoring to buy them. What's more,
the support that Baske Afire has from Strawberry Banks Farm and Stachowski
Farm includes their massive effort to be a great marketing service. More
often than not, however, breeders are hanging on to these young horses
because they are so enraptured with them.
There is
much hype around Baske Afire. Some people have not yet had the opportunity
to see him or his babies in person, but have only heard about them or have
seen them in ads. For anyone who has seen him or his offspring in the
flesh, it is undisputable that he will not fade into obscurity once his
foals start filling, rather than dotting, the world's show rings. Once the
hype fades, the quality he produces ensures that he will be a sire for the
ages, and will rank among the fabled stallions of the breed. The Baske
Afire hype is worth believing.
|